Title: Director of Social Media

Organization: Founder-led Prominent Private Foundation

Reports to: Founder/CEO

Supervises: Social Media Manager and external content partners (to be recruited)

Position Overview

Director of Social Media (DSM) will lead the upgrade of the Foundations’ social media content and its expansion to new platforms. DSM will oversee digital storytelling, ensuring that the foundation’s mission, values, and impact resonate with audiences across multiple SM platforms.

Serving as both creative and editorial lead, this individual will manage a small team to produce compelling, brand-consistent, and mission-aligned content. The role requires balancing editorial excellence and exceptional creativity with real-time responsiveness, using digital platforms to advance the foundation’s global mission and reputation, inform about its philanthropic work and engage its target audiences to meet agreed-to metrics.

Key Responsibilities

Content Strategy & Editorial Leadership

• Execute a recently approved social media content strategy

• Develop and manage the editorial calendar, integrating key campaigns, timely events, and thought leadership pieces.

• Ensure messaging reflects Foundation’s values, cultural awareness, and compelling storytelling.

Content Creation & Curation

• Lead the creation of engaging multimedia content (video, graphics, written posts, live streams) for diverse audiences.

• Write, edit and refine copy to maintain exceptional editorial quality, tone, and consistency.

• Source and curate content from grantees, community partners, and global initiatives.

• Monitor “breaking news,” trends, industry developments, and competitor activity to inform content strategy.

Community Engagement & Amplification

• Foster meaningful engagement with target communities, philanthropic partners, and wider audiences.

• Build digital communities that amplify the foundation’s mission, thought leadership, and grantmaking impact.

• Cultivate relationships with influencers, organizational partners, and media allies.

• Implement paid campaigns as needed to increase reach and deepen engagement

Analytics & Continuous Improvement

• Establish KPIs and evaluate performance across platforms.

• Translate analytics into actionable insights to optimize content and engagement.

• Stay ahead of digital trends and platform innovations relevant to philanthropy.

Team Leadership & Collaboration

• Manage a small social media team, including to-be-recruited freelance creatives and partner agencies.

• Collaborate with colleagues across communications and programs to ensure integrated messaging.

· Partner with leadership team members to ensure brand consistency and adherence to social media strategy and guidelines

• Champion digital best practices across the organization.

Qualifications

• Bachelor’s or Master’s degree from a top tier university.

• 7–10 years of progressively responsible experience in social media strategy, digital communications, and/or editorial leadership.

• Demonstrated success building and growing digital communities.

• Superior writing and editing skills

• Expertise in choosing and managing cross-platform campaigns (Facebook, Instagram, TikTok, LinkedIn, YouTube, X/Twitter, Threads).

• Familiarity with analytics and publishing tools (Sprout Social, Hootsuite, native platform analytics, Google Analytics).

• Experience developing and implementing promotional campaigns

• Experience overseeing digital community management

• Knowledge of SEO, digital advertising, and emerging social trends.

• Experience managing vendors.

Competencies

• Creative thinker with sharp editorial judgment and superb attention to detail

• Self-starter, requires minimum supervision

• Collaborative and diplomatic

· Consummate team player

• Innovative, adaptable, easy going

· Good sense of humor

· Interested in world affairs

· Able to recruit and interact with prominent influencers

Work Environment

• WFH, occasional team meetings in NYC.

• Fast-paced entrepreneurial environment

· Occasional need to work evenings and/or weekends to respond to fast-breaking developments

· Team committed to perfection in everything it does

· Significant bonus potential for high performance