Director, Membership Sales

The Membership Sales Director is responsible for leading membership growth and sales strategy across the JCC’s two campuses: the Staenberg Family Complex (SFC) and Fox Building. This position oversees membership acquisition, sales performance, lead generation, prospect conversion, corporate partnerships, and revenue growth.

The Director manages the full membership sales process, including lead management, prospect engagement, tours, sales coaching, performance tracking, and budget forecasting. This leader collaborates across departments to strengthen membership opportunities, enhance member connectivity, support retention efforts, and advance the JCC’s mission while maintaining a visible presence throughout the organization.

Scope of Responsibilities:

Membership Acquisition, Sales Strategy & Revenue Growth

• Develop and execute strategies to increase memberships, revenue, referrals, and community engagement to achieve membership sales goals.
• Analyze sales trends, membership data, pipelines, and market opportunities to identify growth strategies.
• Develop initiatives through programs, events, partnerships, and outreach to expand membership opportunities.

Sales Leadership & Team Development

• Foster a results-driven culture focused on accountability, teamwork, professionalism, and exceptional service. Lead, coach, train, and hold membership sales staff accountable for achieving performance expectations.
• Establish consistent sales practices for prospect communication, tours, follow-up, relationship building, and conversion.
• Conduct regular sales meetings, pipeline reviews, coaching sessions, and performance discussions.

Lead Management, CRM & Reporting

• Oversee the lead management process from initial inquiry through membership conversion. Utilize CRM systems, sales metrics, and reporting tools to evaluate performance and improve results.
• Ensure accurate tracking, timely follow-up, and effective prospect engagement.
• Monitor revenue goals, sales activity, and membership trends to support forecasting and decision-making.

Marketing, Promotions & Member Growth Initiatives

• Partner with Marketing to develop and execute campaigns, promotions, and outreach strategies. Provide insight on prospective member needs, market trends, and opportunities for growth.
• Measure effectiveness of campaigns and adjust strategies to maximize results.
• Develop referral strategies that increase member advocacy and word-of-mouth growth.

Corporate Partnerships & Community Outreach

• Build and maintain corporate membership relationships and community partnerships.
• Represent the JCC through networking opportunities, community events, and business development activities.
• Increase awareness of the JCC by cultivating relationships with organizations and community groups.

Cross-Department Collaboration & Organizational Engagement

• Partner with departments across the organization to support membership growth and improve the member experience.
• Identify opportunities to strengthen connectivity between programs, services, members, and prospective members.
• Actively support organizational events and initiatives that showcase the JCC and increase engagement.

Staff Leadership & Performance Management

• Recruit, onboard, develop, and evaluate membership sales team members.
• Provide ongoing coaching, feedback, recognition, and accountability.
• Support staff development while addressing performance opportunities timely and effectively.

Organizational Leadership & Mission Support

• Model the JCC’s values through professionalism, ownership, collaboration, and exceptional service.
• Maintain visibility across both campuses and serve as an ambassador for members, staff, and the community.
• Support strategic initiatives focused on growth, operational excellence, and long-term organizational success.

Other duties as assigned by the supervisor.

Qualifications

• Bachelor’s degree in business, marketing, hospitality, or related field required.
• 5+ years of experience in membership sales, customer service, or hospitality, with at least 3 years in a management or senior leadership role.
• Demonstrated success in developing sales strategies and achieving growth targets.
• Proven ability to lead, motivate, and develop high-performing teams.
• Strong financial and business acumen, with experience in budgeting and forecasting.
• Excellent interpersonal, communication, and problem-solving skills.
• Proficiency in membership management systems, Microsoft Office Suite and Sales Force.
• Ability to work a flexible schedule, including evenings and weekends as needed.
• CPR/First Aid certification (or willingness to obtain).
• Ability to sit, stand, and walk for extended periods.
• Ability to lift up to 25 pounds occasionally.
• Capacity to work in a high-volume, fast-paced environment.