Lead M²’s marketing strategy and team as we expand our reach, strengthen our voice, and build new connections across audiences, partnerships, and platforms.

WHO WE ARE

M²: The Institute for Experiential Jewish Education’s mission is promoting a proud and inspired community of Jewish educators who possess the personal and professional capacities to help learners find meaning and relevance in Jewish life. We run a broad range of training programs for educators and educational consulting services for organizations. The educators and clients we support are primarily in North America, though M² has a growing presence in Israel and Europe. With offices in New York, Chicago and Israel, we are a nimble, cutting edge and incredibly warm team that is guided by our five organizational values: generosity, humility, rigor, innovation, and integrity.

POSITION OVERVIEW

We are creating a new U.S.-based VP of Marketing role to grow M²’s reach—welcoming more people into our programs, exposing our ideas to new audiences, and sharing our work in new ways. This leader will help us expand our reach and strengthen our voice through new audiences, formats, partnerships, and channels while keeping our current communications thoughtful and consistent, and managing the global marketing team.

The VP Marketing will report to the Chief Operating Officer, will directly supervise the Senior Director of Marketing, and will work closely with the Marketing & Communications Manager (who reports to the Senior Director) as well as internal and external creative partners. The VP Marketing will collaborate with the Program team, the Development team and the Executive Leadership to align and expand marketing to meet organizational goals.

This is a NY-based full-time position, with a requirement to work from the office 3 days-a-week, and includes some travel including occasional travel to Israel.

KEY RESPONSIBILITIES

Strategy & Leadership (40%)

• Own M²’s marketing strategy in North America (with global guardrails applied to M² ’s work in Israel): set objectives, audience segmentation, positioning, channel expansion, and diversification.
• Oversee global marketing budget.
• Lead multi‑year planning so that M² ’s marketing keeps pace with – and helps expand – the organization’s growth.
• Translate organizational strategy into priorities related to marketing, communications, and public relations, and develop correlating plans across web, email, social, events, and new channels.
• Formulate and maintain M² ’s voice consistent and its message clear across everything published.
• Serve as final approver for high‑visibility marketing outputs (campaigns, monthly newsletters, flagship launches) within established brand standards; institute a scalable QA process.
• Manage, coach, and develop the Senior Director of Marketing; provide oversight and mentorship to the broader marketing team.

Growth & Performance (20%)

• Expand M² ’s reach to new audiences by creating new media outlets and experimenting with new channels.
• Maintain and build new tracking systems to track growth and impact, maximize programmatic effectiveness and steward resources toward what works.
• Elevate the digital presentation of programs, aligning program content, information architecture and calls to action allowing intuitive paths from interest to inquiry and registration.

External Communications & PR (20%)

• Significantly grow and maximize external PR potential to reach new audiences and market segments, as set forth by organizational strategy.
• Own PR strategy & guardrails: set messaging pillars, identify target outlets, and create an annual communications plan; align the PR calendar to organizational priorities; approve high-impact narratives—while day-to-day coordination with the Israel-based agency remains with the Senior Director.
• KPI oversight & course-correction: define Key Performance Indicators (KPIs) for earned media, run quarterly performance reviews, and adjust strategy and resourcing accordingly; budget ownership at the strategy level, with execution overseen by the Senior Director.

Stakeholder Engagement & Representation (20%)

• Serve as a senior marketing representative in U.S. conferences and meetings with partners, funders, and collaborators.
• Partner with Programs and Development to align campaigns, messaging and channel use with market needs and trends.
• Plan and steward the marketing components of in-person and virtual events to raise brand awareness; Development team owns fundraising goals and content.

ROLE INTERFACES & DECISION RIGHTS

• VP of Marketing: accountable for overall growth of M²’s reach to new market segments through PR and Communication and the development of new media channels. Oversees strategy, annual plans, budgets, workflows; approves high‑visibility pieces and pilots; responsible for overall results and learning. Final approver for flagship campaigns, monthly newsletters, and organization‑wide messaging frameworks.
• Senior Director of Marketing (Israel): leads day‑to‑day planning and delivery across channels; supervises the Marketing & Communications Manager; coordinates with vendors; responsible for routine approvals within defined frameworks. Elevates strategic or high‑risk items to the VP.
• Marketing & Communications Manager: creates and publishes content, manages distribution lists and websites, coordinates assets and vendors, and reports on channel activity and performance under the Senior Director’s guidance and supervision.

QUALIFICATIONS

• At least five years of senior level experience in marketing and communications.
• Demonstrated success building integrated marketing strategies for U.S. audiences; strong editorial sensibility and brand stewardship.
• Experience building multi-year audience growth models and translating them into budget and staffing plans, advantageous.
• Command of marketing analytics, experimentation, and funnel optimization; fluency with CRM, emailing platforms (specifically Campaign Monitor), and analytics tools.
• Excellent written and verbal communication skills; comfort presenting to senior stakeholders.
• Familiarity with Jewish educational ecosystems, Jewish philanthropy, Jewish media outlets and the North American Jewish community is advantageous.
• Bachelor’s degree required; advanced study or relevant certifications a plus.
• Hybrid role, based in the NYC office with ability to work across time zones and travel periodically (including to Israel).

WHAT M² OFFERS

• Salary range between $140,000-160,000 commensurate with experience and geography.
• Strong benefits package; including generous paid time off policy plus Jewish and nationally observed holidays, professional development package, and additional perks.
• An atmosphere guided by values, integrity, and passion; a nimble, cutting‑edge, and warm environment.
• A team of professionals seeking to learn, grow, share, and effect real change.
• The NY office is located in mid-town Manhattan and practices a work environment in which staff can work from home on Wednesdays and Fridays.