POSITION TITLE Marketing Manager, Financial Resource Development (FRD)

DEPARTMENT Marketing

Reports To Marketing Director

POSITION OVERVIEW

As the Marketing Manager for Financial Resource Development (FRD), you will serve as the dedicated marketing partner to the FRD team, responsible for advancing fundraising goals through strategic communications and executional excellence. You will translate fundraising priorities into clear, compelling messaging and integrated marketing initiatives designed to strengthen donor relationships, increase philanthropic engagement, and support fundraising results.

This role supports the organization’s philanthropic growth by planning and executing multi-channel campaigns that support annual fundraising, donor stewardship, major gifts, and special initiatives. This position focuses on philanthropic engagement and revenue growth, requiring strong strategic thinking, exceptional project management, an understanding of donor motivations, and the ability to translate organizational impact into compelling communications that inspire philanthropic support.

ESSENTIAL FUNCTIONS

• Serve as the primary marketing partner to the FRD team, providing strategic guidance, planning, and execution support across fundraising initiatives.
• Collaborate with development leadership to translate fundraising goals into actionable marketing and communications plans with defined audiences, priorities, timelines, and intended outcomes.
• Develop and execute integrated marketing strategies supporting Annual Campaign, Major Gifts, Women’s Philanthropy, Corporate Giving, Planned Giving, Stewardship, and Development Events
• Develop and coordinate compelling donor-facing messaging including campaign communications, solicitation materials, email campaigns, event promotions, and stewardship messaging tailored to donor audiences and engagement objectives.
• Own and manage project timelines, workflows, and deliverables, proactively identifying competing priorities, potential delays, and opportunities to improve execution.
• Lead coordination among development staff, digital marketing, and creative teams, ensuring clear expectations, accountability, and timely delivery of marketing initiatives.
• Support marketing needs for development events, including invitations, signage, digital communications, and post-event follow-up messaging
• Partner with marketing colleagues to ensure alignment across email, website, and social media platforms
• Maintain messaging consistency across campaigns, audiences, and communication channels
• Evaluate marketing and communications performance using relevant engagement metrics and campaign results, recommending improvements to strengthen donor engagement and fundraising effectiveness.
• Partner with FRD and Marketing leadership to evaluate incoming requests, establish priorities, and align marketing resources with fundraising objectives and organizational capacity.
• Develop an understanding of donor segments, giving priorities, and philanthropic motivations to ensure communications are relevant, compelling, and aligned with fundraising objectives.

PORTFOLIO

• Serve as the marketing communications lead for Annual Campaign initiatives, including campaign planning, messaging development, and coordination of deliverables.
• Support marketing efforts for Major Gifts and leadership-level fundraising initiatives, including tailored donor communications and solicitation materials.
• Lead communications planning for Women’s Philanthropy campaigns and engagement efforts, ensuring messaging reflects the priorities and interests of targeted donor audiences.
• Support Corporate Giving and partnership-based fundraising initiatives
• Lead communications efforts related to Planned Giving programs, including donor education, awareness, and engagement initiatives.
• Coordinate Stewardship and Donor Recognition communications.
• Support marketing communications for development-related events and special fundraising initiatives.

COMPETENCIES + SKILLS + EXPERIENCE

• Minimum of 6 years of progressive experience in marketing, communications, or a related field, including demonstrated success managing integrated marketing campaigns, complex projects, and cross-functional stakeholder relationships.
• Bachelor’s degree in marketing, communications, or related discipline.
• Experience supporting event communications and large-scale initiatives preferred.
• Experience in nonprofit, fundraising, or donor communications environments preferred.
• Understanding of donor engagement, stewardship, and philanthropic communications highly desirable.
• Demonstrated ability to prioritize competing demands, manage multiple projects and stakeholders, and deliver high-quality work within established timelines.
• Exceptional written and verbal communication skills with demonstrated ability to translate complex information into clear, persuasive, audience-specific messaging.
• Strong relationship management and influencing skills, with the ability to build credibility, manage expectations, and collaborate effectively across functions and leadership levels.
• Working knowledge of integrated marketing campaigns, audience segmentation, and engagement strategies, including the ability to evaluate campaign effectiveness.
• Proficiency with Microsoft Office required; familiarity with digital marketing and creative tools a plus
• Ability to understand organizational and fundraising priorities, anticipate communication needs, and recommend practical marketing approaches that support desired outcomes.
• Demonstrated initiative, sound judgment, and accountability for delivering results, including the ability to identify issues, recommend solutions, and move work forward with limited oversight.

WORK ENVIRONMENT + SCHEDULE

• Hybrid work environment, with on-site presence required Tuesday through Thursday.
• Flexibility to work evenings and weekends as needed to support organizational events and address time-sensitive priorities and activities requiring team coordination.
• Some travel may be necessary for venue site visits, partner meetings, special programs, and

professional development.