Senior Director of Marketing

JewishColumbus

JewishColumbus

Marketing & Communications
Columbus, OH, USA
Posted on Aug 19, 2025

POSITION TITLE Senior Director, Marketing DIRECT REPORTS Digital Marketing Manager, Marketing Manager

REPORTS TO Chief Marketing Officer

POSITION OVERVIEW

JewishColumbus seeks a strategic and visionary marketing leader to elevate its brand, engagement, and impact. The Senior Director of Marketing will drive high-level marketing initiatives, integrating creativity, data-driven insights, and strategic execution to advance the organization’s mission. Leading a talented marketing team, this individual will provide mentorship, oversight, and direction to develop compelling storytelling, digital strategies, and integrated campaigns that enhance awareness and community connection.

ESSENTIAL FUNCTIONS

Portfolio Oversight & High-Level Strategy Execution

  • Lead and supervise two team members (Digital Marketing Manager and Marketing Account Manager).
  • Oversee daily marketing operations, ensuring projects stay on track and meet deadlines.
  • Direct marketing and communications for Financial Resource Development fundraising initiatives.
  • Support marketing and communications for the Israel 614 mission to Israel.
  • Manage print advertising placements in the Columbus Jewish News.
  • Serve as the final approver for department invoicing, ensuring fiscal accountability.
  • Execute key marketing strategies, ensuring alignment with organizational goals and measurable impact.
  • Develop and manage the marketing budget, optimizing resource allocation for maximum ROI.
  • Foster cross-functional collaboration to enhance internal partnerships and marketing efficiency.

Strategic Leadership & Brand Management

  • Partner with the CMO to develop and execute a marketing strategy that strengthens JewishColumbus’ brand, influence, and impact.
  • Ensure brand integrity and alignment across all communications, reinforcing JewishColumbus’ mission and values.
  • Serve as a senior marketing strategist, providing leadership on high-level initiatives that drive organizational growth and community engagement.
  • Drive innovation and implement best practices to enhance engagement and community impact.
  • Develop donor-centric messaging and storytelling that inspires engagement and philanthropy.
  • Oversee crisis communication strategies to safeguard the organization's reputation and credibility.
  • Lead a multi-channel marketing approach, integrating digital, social, and traditional media.

Team Leadership & Talent Development

  • Lead, mentor, and empower a high-performing marketing team, fostering a culture of agility, innovation, and collaboration.
  • Cultivate a growth mindset by providing coaching, feedback, and professional development opportunities that enhance skills and career progression.
  • Optimize team workflows and project management processes to drive efficiency, accountability, and measurable impact.
  • Champion adaptability and continuous learning, ensuring the team stays ahead of industry trends and best practices.

Multi-Channel Content Strategy & Digital Innovation

  • Develop and execute integrated marketing campaigns across digital, print, social, and traditional media.
  • Oversee content strategy to ensure compelling, mission-driven storytelling tailored to diverse audiences.
  • Leverage data and analytics to measure performance, refine strategies, and maximize impact.

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  • Partner with the Digital Marketing Manager to enhance digital initiatives, including SEO, paid media, and audience engagement.
  • Build and manage relationships with media, influencers, and community partners to enhance visibility.

Event Marketing & Stakeholder Engagement

  • Develop and execute marketing strategies that drive attendance, engagement, and impact for JewishColumbus events.
  • Align event marketing efforts with fundraising and donor engagement goals in collaboration with executive leadership and development teams.
  • Represent the organization at major events, ensuring a strong brand presence and consistent messaging.

Operations & Cross-Departmental Collaboration

  • Manage vendor partnerships to ensure high-quality, cost-effective marketing materials and production.
  • Implement project management best practices to drive efficiency, accountability, and excellence in execution.
  • Oversee marketing technology and platforms, ensuring effective use of tools to enhance impact and performance.

CRITICAL COMPETENCIES + SKILLS

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 8+ years of marketing leadership experience, with a proven track record of driving brand growth, engagement, and impact.
  • Expertise in strategic planning, brand positioning, and high-level marketing execution within a nonprofit or philanthropic environment.
  • Demonstrated leadership in managing, mentoring, and developing high-performing teams.
  • Strong proficiency in digital marketing, content strategy, SEO, and social media innovation.
  • Experience overseeing multi-channel campaigns across digital, print, social, and traditional media.
  • Ability to analyze data and translate insights into actionable marketing strategies.
  • Superior storytelling, writing, and communication skills, with the ability to craft compelling narratives for diverse audiences.
  • Proficiency in Adobe Creative Suite, WordPress, Constant Contact, Canva, Asana, and mainstream social media platforms.
  • Experience managing vendor relationships, marketing budgets, and project workflows.
  • Strong problem-solving skills and the ability to manage complex projects, competing priorities, and tight deadlines.
  • Basic graphic design skills for minor content creation needs.
  • A collaborative, results-driven mindset with a passion for mission-driven marketing.

WORK ENVIRONMENT + SCHEDULE

  • Hybrid work environment, with on-site presence required Tuesday thru Thursday.
  • Evening and weekend availability required for key events.
  • Some travel may be necessary for venue site visits, partner meetings, or special programs.