POSITION TITLE Senior Director, Marketing

DEPARTMENT Marketing

DIRECT REPORTS Digital Marketing Manager, Marketing Manager

REPORTS TO Chief Marketing Officer

POSITION OVERVIEW

JewishColumbus seeks a strategic and visionary marketing leader to elevate its brand, engagement, and impact. The Senior Director of Marketing will drive high-level marketing initiatives, integrating creativity, data-driven insights, and strategic execution to advance the organization’s mission. Leading a talented marketing team, this individual will provide

mentorship, oversight, and direction to develop compelling storytelling, digital strategies, and integrated campaigns that enhance awareness and community connection.

ESSENTIAL FUNCTIONS

Portfolio Oversight & High-Level Strategy Execution

• Lead and supervise two team members (Digital Marketing Manager and Marketing Account Manager).

• Oversee daily marketing operations, ensuring projects stay on track and meet deadlines.

• Direct marketing and communications for Financial Resource Development fundraising initiatives.

• Support marketing and communications for the Israel 614 mission to Israel.

• Manage print advertising placements in the Columbus Jewish News.

• Serve as the final approver for department invoicing, ensuring fiscal accountability.

• Execute key marketing strategies, ensuring alignment with organizational goals and measurable impact.

• Develop and manage the marketing budget, optimizing resource allocation for maximum ROI.

• Foster cross-functional collaboration to enhance internal partnerships and marketing efficiency.

Strategic Leadership & Brand Management

• Partner with the CMO to develop and execute a marketing strategy that strengthens JewishColumbus’ brand, influence, and impact.

• Ensure brand integrity and alignment across all communications, reinforcing JewishColumbus’ mission and values.

• Serve as a senior marketing strategist, providing leadership on high-level initiatives that drive organizational growth and community engagement.

• Drive innovation and implement best practices to enhance engagement and community impact.

• Develop donor-centric messaging and storytelling that inspires engagement and philanthropy.

• Oversee crisis communication strategies to safeguard the organization's reputation and credibility.

• Lead a multi-channel marketing approach, integrating digital, social, and traditional media.

Team Leadership & Talent Development

• Lead, mentor, and empower a high-performing marketing team, fostering a culture of agility, innovation, and collaboration.

• Cultivate a growth mindset by providing coaching, feedback, and professional development opportunities that enhance skills and career progression.

• Optimize team workflows and project management processes to drive efficiency, accountability, and measurable impact.

• Champion adaptability and continuous learning, ensuring the team stays ahead of industry trends and best practices.

Multi-Channel Content Strategy & Digital Innovation

• Develop and execute integrated marketing campaigns across digital, print, social, and traditional media.

• Oversee content strategy to ensure compelling, mission-driven storytelling tailored to diverse audiences.

• Leverage data and analytics to measure performance, refine strategies, and maximize impact.

• Partner with the Digital Marketing Manager to enhance digital initiatives, including SEO, paid media, and audience engagement.

• Build and manage relationships with media, influencers, and community partners to enhance visibility.

Event Marketing & Stakeholder Engagement

• Develop and execute marketing strategies that drive attendance, engagement, and impact for JewishColumbus events.

• Align event marketing efforts with fundraising and donor engagement goals in collaboration with executive leadership and development teams.

• Represent the organization at major events, ensuring a strong brand presence and consistent messaging.

Operations & Cross-Departmental Collaboration

• Manage vendor partnerships to ensure high-quality, cost-effective marketing materials and production.

• Implement project management best practices to drive efficiency, accountability, and excellence in execution.

• Oversee marketing technology and platforms, ensuring effective use of tools to enhance impact and performance.

CRITICAL COMPETENCIES + SKILLS

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 8+ years of marketing leadership experience, with a proven track record of driving brand growth, engagement, and

impact.

• Expertise in strategic planning, brand positioning, and high-level marketing execution within a nonprofit or philanthropic environment.

• Demonstrated leadership in managing, mentoring, and developing high-performing teams.

• Strong proficiency in digital marketing, content strategy, SEO, and social media innovation.

• Experience overseeing multi-channel campaigns across digital, print, social, and traditional media.

• Ability to analyze data and translate insights into actionable marketing strategies.

• Superior storytelling, writing, and communication skills, with the ability to craft compelling narratives for diverse audiences.

• Proficiency in Adobe Creative Suite, WordPress, Constant Contact, Canva, Asana, and mainstream social media platforms.

• Experience managing vendor relationships, marketing budgets, and project workflows.

• Strong problem-solving skills and the ability to manage complex projects, competing priorities, and tight deadlines.

• Basic graphic design skills for minor content creation needs.

• A collaborative, results-driven mindset with a passion for mission-driven marketing.

WORK ENVIRONMENT + SCHEDULE

• Hybrid work environment, with on-site presence required Tuesday thru Thursday.

• Evening and weekend availability required for key events.

• Some travel may be necessary for venue site visits, partner meetings, or special programs.