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Description

Director of Marketing & Growth

Alpert Jewish Family Service (JFS) – West Palm Beach, FL

About Alpert JFS

Alpert Jewish Family Service (JFS) is a leading human services organization serving Palm Beach County through programs in mental health, food security, older adult care, Holocaust survivor support, and family services.

JFS is entering a critical phase of growth, including a $50M endowment campaign, expanded fundraising initiatives, and increased demand for services across more than 26 programs.

To support this growth, JFS is building a more sophisticated, performance-driven marketing function.

The Role

The Director of Marketing & Growth is responsible for owning and driving all marketing strategy, execution, and performance across the organization.

This role serves as the central hub for all marketing activity, managing demand across multiple departments while ensuring that all campaigns are cohesive, efficient, and results-driven.

The Director will lead integrated marketing campaigns that support fundraising, donor engagement, brand visibility, and revenue generation, while also leveraging digital marketing, paid media, CRM systems, and SEO strategies to drive measurable growth.

This role also operates across both nonprofit and affiliated for-profit initiatives, requiring a balance of mission-driven storytelling and performance-based marketing.

The ideal candidate is a hands-on marketing leader who can think strategically, execute independently, and build systems that scale.

Core Responsibilities

1. Organizational Marketing Leadership

• Serve as the central intake and prioritization lead for all marketing requests across 26 programs and departments
• Manage competing demands from program directors, development, and leadership
• Establish systems, workflows, and processes to streamline marketing production
• Ensure consistency, quality, and alignment across all marketing outputs
• Act as the owner and steward of the JFS brand

2. Fundraising & Development Marketing

• Lead marketing strategy and execution for:
  
  
  • annual appeals
  • fundraising events
  • donor campaigns
  • major gift cultivation and stewardship
• Partner directly with the Chief Development Officer to support high-net-worth donor engagement
• Develop compelling materials that directly support revenue generation and campaign performance

3. Growth Marketing & Revenue Generation

• Develop and execute strategies that drive:
  
  
  • lead generation
  • donor acquisition
  • event participation
  • conversion performance
• Leverage the organization’s platform to support brand growth and revenue generation for affiliated for-profit initiatives
• Own paid media strategy across channels (Google, Meta, display)
• Build and optimize marketing funnels using CRM and marketing automation tools
• Implement SEO and content strategies to increase visibility and inbound demand

4. Campaign Strategy & Execution

• Translate internal requests into integrated, multi-channel campaigns, including:
  
  
  • landing pages
  • email marketing
  • social media
  • paid media
• Ensure all campaigns are designed with clear objectives, audience targeting, and conversion strategy
• Execute key campaign components directly while leveraging external resources as needed

5. Vendor & Agency Management

• Lead and manage all external marketing partners, including PATHOS
• Set strategic direction, oversee deliverables, and ensure accountability for performance
• Identify opportunities to reduce inefficiencies and reliance on multiple vendors
• Ensure all external work aligns with internal goals and timelines

6. Analytics, Performance & Optimization

• Own campaign tracking, reporting, and performance analysis
• Deliver clear insights on:
  
  
  • ROI
  • engagement
  • conversion
  • revenue impact
• Continuously optimize campaigns based on data and performance

Accountability

This role is accountable for measurable outcomes, including:

• campaign revenue
• donor acquisition and engagement
• event performance
• lead generation and conversion rates
• overall marketing efficiency and effectiveness

Why This Role Matters

This is a high-impact role at a pivotal moment for the organization.

The Director of Marketing & Growth will play a critical role in:

• strengthening the JFS brand
• increasing fundraising outcomes
• improving marketing efficiency
• supporting long-term sustainability and growth

Compensation

• Competitive salary aligned with experience and scope
• Expected range: $95,000 – $130,000
• Benefits included

Requirements

Qualifications

• 7–10+ years of progressive marketing experience with demonstrated ownership of strategy and execution
• Proven ability to drive measurable results through digital marketing and campaign optimization
• Strong experience with:
  • paid media (Google Ads, Meta, etc.)
  • CRM and email automation platforms
  • SEO and web optimization
  • analytics and performance tracking
• Experience managing agencies and external vendors
• Ability to manage high-volume internal stakeholders and competing priorities
• Strong project management and decision-making skills
• Experience in nonprofit, healthcare, or mission-driven organizations is a plus—but not required

Success ProfileThe ideal candidate:

• Thinks like a growth leader, not a task manager
• Can independently translate business needs into marketing strategy
• Is comfortable owning both strategy and execution
• Can bring structure and clarity to a fast-paced, high-demand environment
• Is driven by results, efficiency, and continuous improvement

Salary Description

95,000 - 130,000